Wednesday, February 14, 2007

HBG ch. 5&6/DDP ch.3

HBG-ch5&6
In order to have a design studio you need to employ staff. Since a designers job is very intense with long work sessions, it may show in your work and the quality may decrease due to being over busy. Your clients will notice the difference, this is why you need to employ staff to help out with your designs. It is very important to get the right people for your design studio. I thought an interesting comment was the third rule for your creative staff. They say you should look for people who want to start their own business. You would normally look at this as being a negative, but it shows they are ambitious and will work hard. Although they will move on in there careers they may bring an important part to your design team.
Clients are everywhere. There are a lot of opportunities you wouldn’t think were out there. There may be specific clients you have always wanted to work with, but never happen. These clients you would like to work for probably have a design concept that you admire. You should look for something to improve and make more interesting. This can make your design company stand out from the rest by reinventing an otherwise boring company.

DDP ch. 3
This chapter is mainly about your audience. Obviously this is one of the most important aspects of design. The target audience is important because it is mainly where you are marketing to. You should design in order to fulfill the needs of the audience you want to impress. It is important to ask many questions and really evaluate how you want to be precieved by clients or possible employers.

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